Purpose

Create sustainable companies.

Designed Company enables sustainability. It's a revolutionary framework. Holistic in approach. Intentionally purpose driven. Aligned to humanity's aspirations.

Designed Company book

People

Align your team. Serve your customers.

People are creators. They create companies. People make decisions. Healthy people thrive. Thriving people grow companies. Mental wellbeing is key. Matriarchal management matters. Collaboration is essential. Customer focus makes sense.

Jason Grant - Designed Company book author

Systems

Optimise your systems. Improve company operations.

Systems enable grow. Optimal systems persist. Ecosystem thinking works. Planetary alignment is essential. Continuous optimisation works.

Innovation

Innovate your way. Create ideal solutions.

Innovation enables progress. True innovation works. Continuous innovation is possible. Design Thinking drives innovation. Designed Company always innovates. Innovation is natural. Innovation gets nurtured.

Products

Produce progressive products. Design amazing services.

Design amazing products. Deliver essential services. Produce and make sense. Achieve product-market fit. Design services too.

Money

Optimise company cashflow. Manage money mindfully.

Utilise money fully. Leverage money properly. Make money by design. Create new money. Print your own cash.

Growth

Achieve real growth. Grow forward sustainably.

Design natural growth. Grow in sensible ways. Attract customers organically. Grow from within. Express experience exponentially. Sustain meaningful growth. Grow in natural ways.